Become a Doc Johnson authorized retailer.
Get direct wholesale access to America's most-recognized adult pleasure-products manufacturer. American-made since 1976. Body-safe, category-defining, and shipped from North Hollywood, California to authorized retailers, distributors, and buying groups worldwide.
Everything you need to sell the category well.
The Doc Johnson wholesale program is built around long-term retailer relationships. From pricing to planograms, you get the tools and support to grow with confidence.
Eligibility for authorized-retailer status.
Doc Johnson sells only to registered businesses. Individual consumers should shop at docjohnson.com.
From application to your first order in 4 steps.
Frequently asked questions.
Who can become a Doc Johnson authorized retailer?+
Registered businesses with a valid resale certificate — brick-and-mortar retailers, distributors, buying groups, and verified online storefronts. Individual consumers should shop at docjohnson.com; this portal is B2B only.
Is there a minimum opening order?+
Yes. Opening-order minimums vary by category and channel; your assigned sales rep will walk you through the tier that matches your business. Most independent retailers open at an approachable entry point and grow from there.
Where does Doc Johnson ship from?+
All orders ship from our North Hollywood, California headquarters, where the majority of the catalog is also manufactured. Same-week processing on in-stock SKUs.
How long does approval take?+
Most applications are reviewed within 2 business days once you've submitted a complete resale certificate and business details. Complex distribution or international applications may take longer.
Do you support international retailers?+
Yes. Doc Johnson services authorized retailers and distributors worldwide. International applications are reviewed by our export team and may require additional compliance documentation.
What is MAP (Minimum Advertised Price)?+
MAP is the minimum price at which authorized retailers agree to advertise Doc Johnson products across all sales channels — web, marketplace, print, and in-store signage. All authorized retailers acknowledge our MAP policy as part of onboarding. It protects the brand and your margins.
Can I see the wholesale catalog before applying?+
The full catalog with live pricing and inventory is available inside the portal once you're an approved retailer. For a category overview before applying, browse docjohnson.com or reach out through the sign-up form and a rep will contact you.
How do I get in touch with a real person?+
Submit the application at /signup and note in the message field that you'd like to speak with someone first. A member of our wholesale team will reach out directly.